Hundreds of South Australian school students are taking part in Kay-A-Day, our new initiative designed to get kids moving to combat the trend of young people not getting enough exercise each day.

Kay-A-Day involves running one kilometre a day for 21 days, the distance of a half marathon, and will take place in schools from this week.

We have great support for the campaign through our fantastic ambassadors – Adelaide Crows star Scott Thompson, Port Power defender Tom Jonas, Olympic marathon runner Jessica Trengove and Ten Eyewitness News Presenter Rebecca Morse.

In Australia, 9 out of 10 young people aged 13 to 17 don’t move enough each day, which is a problem because physical activity is important for overall health and reduces the risk of developing certain diseases later in life – including bowel cancer.

Part of our mission is to encourage people to be proactive about their health, and Kay-A-Day give kids an easy way to improve their general fitness.

Kay-A-Day also gives us the opportunity to educate parents about bowel cancer prevention. Check out the website here.

The top three participating schools will win a $1,000 cash prize thanks to Bank SA, and the top three highest fundraisers will receive a multi-pass to BOUNCEinc.